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NEW DAILY DEAL SITE CHANGES INDUSTRY WITH A PICKLE My Daily Dillio Integrates Non-Traditional Advertising and Charity into Business Plan
LAKE WORTH, FL, September 8, 2011- New daily deal sites are popping up all over the internet faster than frozen yogurt shops are hitting strip malls. They are an innovative new form of advertising helping companies to increase awareness, gain new customers, and even double their revenue with no up-front costs to them. With a plethora of catchy names and enticing offers, many companies are left wondering how to decide which deal site will give them the most bang for their buck.
My Daily Dillio has broken through the deal site dilemma by integrating non-traditional forms of advertising with heavily discounted offers. The deal site, set to launch October 1st, will be offering the use of their customized billboard truck to any merchant with an active deal. The truck, usually costing a pricey $3,000 per weekend, hosts an interchangeable window where the active deal will be displayed, along with the company name and logo. The truck is decked out from headlights to the bumper in My Daily Dillio themed colors and logos, and provides explicit instructions on how members can get the displayed deal. The merchant will have complete control of the route the truck takes while their deal is running.
It doesn’t stop on the street with four wheels, but also two legs. The new deal site has also implemented a Street Team, a group of young promotional experts who will put their feet to the street the weekend a new deal is running. The merchant will provide any collateral, samples, fliers, or coupons to be handed out in the locations of their choice. The Street Team has proven to be extremely effective in attracting and retaining highly targeted customers by putting branded materials directly into their hands.
Unlike most other deal sites, making money is not the only goal for My Dailly Dillio. They have partnered with the Leukemia Lymphoma Society here in local South Florida. A portion of all profits from every deal will go to the LLS. Each month a check presentation party will be hosted at one of the merchants’ locations. All participating merchants will be invited along with other various media, to hand deliver a check to the LLS. Helping local South Florida businesses expand, and give back to their community is an opportunity not offered by any other deal site
When deciding which deal site is right for your company, keep in mind what additional benefits they have to offer. My Daily Dillio is changing the way deal sites operate by offering more to their clients, such as their billboard truck, street team and partnership with the Leukemia Lymphoma Society. They are also helping to create social media sites for their clients to ensure residual value long after their deal has run. If dealing with deal sites seems complicated, remember My Daily Dillio is locally owned and operated, with a mission to help local South Florida businesses expand, gain new customers, and give back to the same community as their clients.